We believe people are the key to successful innovation.
We put the mindset and skills of
the innovator at the center.

Contact us! Check our workshops!

Educate, Guide and Connect

Gain the skills, create the mindset and build the ecosystems you need to create new business. We offer you the right coaching, training and organizational design. In a startup way, with startup spirit.

Workshops and trainings

We equip individuals and teams with the practical knowledge and mindset needed to build a successful business, the lean startup way. The courses balance theoretical principles with guided hands-on workshops. More on

Innovation Projects

We support corporates, governments, and startups in shaping the conditions for an organization to drive entrepreneurship and innovation. For instance we deliver incubation-as-a-service. 

Coaches and speakers

We are an agency that offers excellent coaches and speakers. Startup Spirit represents some of the most influential people and experts in innovation that cover a wide range of topics.


Get inspired and connected at the unique and energizing startup events we organize. Think of Bootcamps, Clinics, Startup Networking and Inspiring talks. Doing business is all about getting out of the building and meeting new clients and partners. 



Upcoming workshops

Advanced Lean Startup

February 7-8th, Dusseldorf

Advanced Lean Startup

March 8-9th, Amsterdam

Advanced Lean Startup

September, Paris


Startups are not smaller versions of big companies 

Steve Blank


Innovate like a Startup

How can your company become as innovative as a startup? How to get the energy and innovation of the startup culture within your own company? We help you develop the people, processes, and places needed to accelerate new business growth.

It is evident that startups and smaller companies innovate at a much higher speed than larger established companies. They are not restrained to business processes, budgets, and hierarchies. Startups have lower costs, faster and better execution, and are willing to take risks. From our combined background in both corporates and startups we help you to innovate better.

Innovation is not just a mindset, but an active discipline. Corporates have to have vital, engaged, ongoing innovation strategies that deploy resources towards understanding and getting ahead of radical changes. Startup Spirit helps companies and organizations improve and grow their business based on scientifically and practically proofed entrepreneurial methodologies. We partner with you to create the entrepreneurial mindset, culture, and infrastructure that accelerate growth. Startup Spirit makes corporate entrepreneurship a success!

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A lot of what we do is based on the Lean Startup Methodology, a paradigm-shifting way of thinking about how to build new companies and products.  We teach you about the tools, techniques, and resources designed to identify key customers, iterate products quickly, and bring products to markets faster.






Are you looking for inspiring speakers? Someone who speaks from their own experience and shares successes and failures? Our speakers will lead your audience into the world of startups and innovation, business development, and leading strategies. We represent top entrepreneurs who are currently shaping the future. The speakers are available for keynotes, presentations, in-house inspiration sessions, workshops, and brainstorms.


Check out our awesome speakers and if you need any help just:

Contact us!





Gemeente Maastricht
Digital Hub Aachen
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See what clients experience




Steve Blank


Startup Events

We organize startup events and educational programs for startups and entrepreneurs to improve and create better startup ecosystems. We help the best startups emerge from their local ecosystems and scale up by connecting them to corporates and governments.


Web, Wurst, Windmills and Waffles

We organize this startup event in Belgium, Germany, and The Netherlands. Web, Wurst, Windmills and Waffles is an event for local startup communities in a unique off-the grid setting


Backed by the European Commission, these yearly conferences called ‘Failing Forward’ and local events across Europe, aim at changing the fear of failure in Europe, and help entrepreneurs move forward to success. The next conference is on 14 October 2015 in Brussles.


We organize workshops that educate and inspire (see courses). We incite and explain companies and cities how startups and startups communities work.




Passion leads to entrepreneurship, entrepreneurship leads to new business, new business leads to succes!

Startup Spirit Team

We provide our services in English, German, Dutch, Norwegian and Swedish.

Get in touch with us!