Selection of masterclasses and workshops



Startup Masterclass 101 – build your business faster with better results

Design Thinking – introduction to Design Thinking

The Lean Startup – the biggest change in business in 100 years

Building a strong team

How to successfully fund your startup?

Building a winning culture

Who not to hire?

Startup Marketing / Growthhacking


Design Thinking

Ecosystem Design

Pitch training

Lean Launchpad – Practical Introduction to Lean Startup

Lean Launchpad – Business Model Generation – from idea to product

Lean Launchpad – Customer Development – is there a market?

Lean Launchpad  – Agile engineering and your MVP

Lean Launchpad – Metrics that Matter


Startup Masterclass 101

This masterclasses offers a comprehensive overview of what a Startup is, the requirements, usual pitfalls and risks and how to mitigate those.


  • What is a startup and what is a company
  • What makes startups successful
  • Wat makes startup fail? About 80% fails!
  • The critical steps for startups


Establishing a common language around innovation
•  A positive and constructive start into unchartered new territory
•  Enabling employees with the fundamental methods and processes to get from 0 to 1 and move beyond just ideation
Unlearning old ways of doing things that don’t work for innovation
Enabling employees to work autonomously and with accountability
Enabling employees to go further faster
Filter out employees who are not cut out for innovation by self-selection


DURATION : half day

2-3 hours

Design Thinking Masterclass

Design Thinking is a half-day Master Class that will introduce you to the concepts of Design

Thinking. It will help you use the design process to create and facilitate more desirable products.


We will show how and where Design Thinking can be applied. It can be used for product

development, strategy, education and much more. The Design Thinking Master Class will be a

high energy event that will ensure that you want to try this yourself.


The masterclass explains the basics of how to innovate as a designer, how you can involve your

users in the innovation processes, how to do human centered research, how you and your clients

can design with users and what the options are for really implementing these ideas within your



4-5  hours

Lean Startup Masterclass

The Lean Startup was named the biggest change in business in 100 years by the Harvard

Business Review. It is a very successful methodology that has been widely adopted by

startups, large corporates like General Electric, and government. This half-day Master

Class that will introduce you to the concepts of Lean Startup. It will help you to understand how
        to do innovation better and faster. 


The Lean Startup is a way to build new business in a structured way. It puts the user in the

center of the development process, already from the very first steps. Where traditionally

products where launched in the market with many features, the lean startup tries to define to

real market need first. 


The masterclass explains the basics of how to innovate in a startup way, how you should    
         involve your users in the processes, how to do business model canvas, how you can interview

your clients and users, how to build a prototype (MVP). The masterclass will make you

understand how you can build an innovative business in less risky way.


2-3 hours

Building strong teams

In this masterclass we cover how to build a successful founding team?

This masterclasses offers insights and experiences of how startup founders build great teams. The founding team is the most important factor why startups fail. In this masterclass you will learn what makes a team great.


  • What is a founding team and why do we need it?
  • How do successful teams look like?
  • How to find the right founders?
  • What to look for in your first hire?


  • Understand what to look for in a co-founder
  • What are common mistakes in building a founding team
  • understand how to keep the founding team fit and happy!
  • Things you don’t discuss with co-founders
  • How to handle disputes among founders
  • Where to start today!
  • Learn about hiring strategies

DURATION : half day

3-4 hours

How to successfully fund your startup?

In this masterclass we cover startup funding?

Today we will take your startup team through all you need to know about what investors

are looking for, when you should start fundraising, what the fundraising process looks like,

the different funding sources available to you and how to effectively tell your startup’s

story. It will empower you to confidently and successfully pitch investors.

This masterclasses offers a comprehensive overview of what startup funding is, the

requirements, usual pitfalls and risks and how to mitigate those.


  • What kind of ways can you fund your startup? From Bootstrapping to VC funding.
  • What founding do you need in what phase?
  • When are you ready for VC funding?
  • How to raise money from investors?
  • Pitching to a VC, what do you need?


  • Establishing a common language around funding
  • Understanding the ways you can fund a startup in each phase
  • Methods and processes to get from 0 to 1 million and beyond

• What not to do in funding

DURATION : 3 hours

Building a winning Culture (and retain it)

In this masterclass we cover the culture in a startup?

The culture makes or brakes a startup. Culture is about how things are done around here. It’s a critical factor. Having the wrong culture has killed many promising startups. So, how to build and retain an attractive and successful culture?


  • What is startup culture
  • What is great culture and what’s bad?
  • How to lead the culture
  • How to build and how to retain a great culture?
  • What activities can you do to build a great culture?


• Understand what makes culture
• Tools how to create a strong culture
• Things not to do when it comes to retaining your culture

DURATION : half day

Who not to hire?

In this masterclass we cover the how to hire employees?

Hiring your first employees is very critical to the future of your business.


  • Who to hire?
  • What to look for in a candidate?
  • How to find candidates?
  • How to be attractive for talent?
  • What should I do a a founder?


  • The aspects to look for in talent
  • Strategies to filter the right people
  • Insights and ideas about how you can attract talent


2-3 hours

Startup Marketing! Growthhacking

Building a great product is not enough

Growthhacking ihas been used for years by the worlds most successful startups. The

marketing and sales of products is key to your success. It simply drives your revenue.

Learn from startup marketing experts the tips and tricks to market your products without

spending a fortune.


  • What is startup marketing?
  • What is great marketing and what’s bad?
  • How to do marketing right?
  • How to build growth hacking strategy?
  • What tools to use!


The latest insights in growth hacking

  • Understand what to do and how to do
  • Know the tools to use


2-3 hours

How to price your products right!

One day putting a price tag on your products is needed. But what prices is right? And how does the price strategy look like? Get more out of your business by using the right strategies.

Pricing is hard: set your price too high, and nobody will buy from you.  Set it too low, and you won’t cover the costs to service your customers. Startups need to “discover” their ideal price, a process few founders are comfortable with.

In this session, you’ll learn about the economics of pricing, you’ll be presented with 11 different pricing methods, we’ll discuss freemium vs. premium and give you tons of practical pricing advice for your startup.


2-3 hours


Design Thinking workshop

Our trainers are certified by and ESSCA, a French prestigious business school.

This is a hands-on crash course for those who are new to Design Thinking. Design Thinking is a popular way of thinking and developing new products in a creative and human centered way. The core principle is learning-by-doing.

It is a methodology for innovation that combines creative and analytical approaches, and requires collaboration across disciplines. This process draws on methods from engineering and design, and combines them with ideas from the arts, tools from the social sciences, and insights from the business world.

In this workshop you will learn about the basics of Design Thinking, like how and when it is applied. You will experience yourself the Design Thinking by applying it ideas or projects you are working on.

We start with defining what the problem is. Develop empathy for the people you design for, uncovering real human needs. Then develop an unexpected range of possible solutions, and create rough prototypes to test with real people. Each cycle brings stronger insights and more unexpected solutions.

The workshop is built on the courses as taught at Stanford D.School and IDEO.


  •     understand the basic process of Design Thinking
  •     acquire the skills needed to practice Design Thinking
  •     practice the process with real ideas and people
  •     learn how to reflect, learn and iterate
  •     find desirable solutions for your clients


full day

Ecosystem Design

The better you are connected the easier it is to find funding, talent, ideas, knowledge, partnerships and so on. Creating new business is a tough ride and a great ecosystem can make a real difference as we see in Silicon Valley and Berlin. This workshop is about building the insights, knowledge, skills and your own activities.

The ecosystem design is about how to turn your environment is an valuable resource to find ideas, talent, partners and clients. As a startup you might want to get access to a large enterprise or you are in need for specific knowledge on finance? An enterprise might be looking for new ideas and products?

A startup ecosystem is formed by people, startups in their various stages and organizations like universities, government, enterprises in a location (physical and/or virtual). An ecosystem creates value and speed through interacting as a system to create new business. There is great value in partnering with relevant startups and ecosystem players, rather than simply gaining access to technology or money.


  • The elements of an ecosystem?
  • The difference between community, cluster and ecosystem
  • What to do and what not do in a ecosystem?
  • What the Boulder thesis is?
  • The key factors of successful ecosystems like Silicon Valley?
  • How to engage with startups?
  • How to engage with enterprises?
  • What can I do to become part of  the ecosystem?
  • How to effectively seed and harvest in an ecosystem?

Who? For founders, employees and managers in:

startups, government, enterprises, service providers, SMEs, support organisations like chamber of commerce


1 – 2 days


The Pitching Masterclass is a full day program, consisting of a theoretical part and

a hands-on workshop part.

The primary goal of the Pitching Masterclass program is to prepare you with the knowledge and skills to pitch their innovation ventures successfully to stakeholders, with or without currently starting a venture.

The secondary goal is to sensitize founders and employees to what is actually needed to secure support and funding from key stakeholders.

It has been designed for a corporate context, based on the fundamental principles

and common practices from the startup and venture capital world of today.

The Pitching Masterclass not only covers the surface level but goes into detail

about metrics to pitch and helps the participants get into the mindset of their

stakeholders and decision makers.


• What is pitching and why is it so important?

• What are the three different types of pitches and how are they connected?

• What is the Pitch Deck and what do I need to show?

• Pitching tips & tricks


• Make us remember – What is your high-concept pitch?

• Make us understand – What problem are you solving and how are you solving it?

• Make us invest – Pitch your Elevator Pitch with expert feedback

• Create or improve your existing pitch deck

• Pitch your Deck and get expert feedback


• Experience and learn how and when to use the different types of pitches

• Develop fundamental pitching skills to create and perform your pitches with confidence

• Understand what stakeholders are looking for

  • Master how to successfully pitch stakeholders


4 hours or full-day

Lean Launchpad Workshop Series

The Lean Launchpad is the highly experiential and evidence-based entrepreneurship curriculum developed by the father of Lean Startup, Steve Blank at Berkeley and Stanford.

It is also used in corporations as a pre-acceleration qualifier in global F500 corporations like Deutsche Telekom, GM, Time Warner, Coca Cola and governmental organizations like The National Science Foundation.

The Lean Launchpad is a series of workshops, combined they form a pre-acceleration program that enforces your startup. It’s possible to have the workshops as a single workshop.

  1. Practical Introduction to Lean Startup
  2. Business Model Generation
  3. Customer Development
  4. Agile engineering and your MVP
  5. Metrics that Matter


Business Model Generation

What we now know are the differences between a startup and a small company. Today we will take your startup team through all you need to know about why startups are not smaller versions of companies and why we do not write business plans for startups but use a process called Business Model Generation instead.

First Half

• What we now know about startups and why they are not smaller versions of companies

and why most startups fail

• What is Business Model Generation

• What is a Business Model Canvas

• How do we use the process of Business Model Generation together with the process of Customer Development and the Business Model Canvas

• What is a problem-market fit, problem-solution fit and product-market fit

Second Half

• Hands on exercise: What does your current assumptions look like, use the BMC to map out your first version

• Hands on exercise: What does your competitive landscape look like

• Reality check: Expert feedback on your first version BMC and competition

• Hands on exercise: Define your most critical assumption(s) in the BMC

• Hands on exercise: Define how you will test and measure your most critical assumption(s) in your first guesses about your business model

Topics Covered

Business Model Generation, Business Model Canvas, Customer Development, Partners,

Key Resources, Key Activities, Costs, Revenue, Value Propositions, Channels, Customer

Relationships, Customer Segments, Revenue Sources, Validation, Invalidation, Most

Critical Assumptions, Formulating Test Criteria, Getting Out of the Building


• Learn what we now know about startups to avoid common fallacies and pitfalls that make most startups fail

• Develop the first version of your Business Model Canvas

• Identify your most critical assumptions for your current business model assumptions

  • Define your criteria for and understand how to testing your most critical assumptions

Duration: full day

Customer Development   

Why getting out of the office – at least twice – to test our most critical assumptions and

learn what customers really want is the key to your success.

Today we will take your startup team through all you need to know about the methodology and process of Customer Development that we will use to  discover and validate (or invalidate) your most critical assumptions about your business model, value propositions and customer segments to discover what customers want, which customers want it and how much  they want and what they are currently doing and using it to help

you guide your value propositions, customer segments and revenue (pricing).

First Half

• What is Customer Development

• Why do we need to get out of the office – at least twice

• How do we use the process of Customer Development to go from a fantasy-driven

startup to a fact-based venture

  • How to discover the problem fit and the problem-solution fit

Second Half

• How do we talk to customers and how do we NOT talk to customers

• How can we use the Value Proposition Canvas in the Customer Development process

• Hands on exercise: Practice 1-2-1 customer interviews with expert feedback

• Hands on exercise: Define and find your next customers to interview

• Hands on exercise: Reach out to these customers and schedule the interviews

Topics Covered

Customer Development, Customer Discovery, Customer Validation, Problem-Fit,

Problem-Solution Fit, Validation, Invalidation, Pivot, Customer Interview, Search, Facts,

Jobs to be Done, Pains, Gains, Pain Relievers, Gain Creators, Value Proposition Canvas


• Learn the process of Customer Development to validate your business

• Develop a fundamental understanding of the difference between a Pivot and an Iteration

• Develop fundamental customer interviewing skills

• Understand and experience how and how not to talk to customers

  • Understand what and how to measure and how to keep yourself accountable

Duration : full day


Agile Engineering & MVP 

Why the speed of your Build-Measure-Learn feedback loop is the key to your success. Today we will take your startup team through all you need to know about how to set up your Build-Measure-Learn feedback loop, why it is so important and why speed matters.

We will also see why most of the time it is not about what you build, but how you build it to test your most critical assumptions as fast as possible using a Minimum Viable Product (MVP) using processes like Versioning, Continuous Deployment, XP, Agile and Scrum.

First Half

• What is the Build-Measure-Learn feedback loop and why is it so important

• What is Versioning, XP and Agile Development

• What is Scrum and MoSCoW

• What is Continuous Deployment and Red/Black System and how to implement it

• How to avoid building stuff before you know you must build it

• What is a Minimum Viable Product (MVP) and what is it not

• What are the different types of Minimum Viable Products (MVPs)

Second Half

• Hands on exercise: Wich processes and dev tools can your team improve and how

• Hands on exercise: Define your MVP based on the customer interview feedback

• Hands on exercise: Define and implement how you are going to measure and track

• Hands on exercise: Start building your MVP based on the customer feedback

Topics Covered

Agile Engineering, Scrum, Extreme Programming, Continuous Deployment, Test-Driven,

Unit-Testing, XP, MoSCoW Process, Versioning, Bug-Tracking, Minimum Viable Product

(MVP), Build-Measure-Learn feedback loop, Development Tools


• Learn what the Build-Measure-Learn loop means and why it is critical for your success

• Develop a fundamental understanding of modern development processes and tools

• Understand what a Minimum Viable Product is and what it is not

  • Learn and understand the different types of Minimum Viable Products

Duration : full day


Metrics that matter 

All metrics are not created equal: Vanity Metrics versus Actionable Metrics. Today we will take your innovation venture team through all you need to know about when and how to take your innovation venture to market, what the engines of growth that the success of your business depend on are and how to define and track all the metrics that matter to your business and how to hold yourself accountable using analytics and metrics



• When and how do you take a innovation venture to market

• What are the engines of growth and why is it so important to find yours

• What is Customer Relations, how to Get, Keep and Grow your customers

• What are the metrics that matter to your business

• How do we measure the metrics that matter (analytics)

  • How do we influence, improve and drive the metrics that matter (actionable)


• Hands on exercise: Identify and define the metrics that matter for your business

• Hands on exercise: Identify and implement how to measure and track them

• Hands on exercise: Define your metrics milestones and a contingency plan on how you

intend to report, influence, improve and drive the metrics that matter


Take-to-Market, Channels, Get, Keep, Grow, Sales Funnel, Engines of Growth, Funnel,

Traction, Marketing, Milestones, Metrics, Channels, Stickiness, Network Effects, Viral,

Customer Acquisition, Engagement, CAC vs LTV, Churn, Retention, Attrition, MAU,

Cohort Analysis, Growth Metrics, Measure, Accountability, SaaS Metrics, Dashboards,

Reporting, Analytics


• Learn when and how to take your innovation venture to market

• Develop a fundamental overview of the metrics that matter

• Develop a fundamental understanding of the engines of growth

• Understand how and why to measure the metrics that matter

  • Understand and define the metrics that matter to your business and how to track them

Duration : full day

full day

Other masterclasses and Workshops


Enterprise Innovation – how to compete with startups

Lean Startup 101 for enterprises
Advanced Lean Startup for enterprises

Innovation Strategies for Enterprise

Human Capital in a Disruptive Age

Entrepreneurial Mindset and Creativity


Technology Entrepreneurship (Technopreneurship)

Opportunity, Market and Customer Need

Business Concept, Business Model, Venture Plan

Value Creation and Value Proposition

Technology Ventures, Product Market Fit

Global Market Entry and Growth Strategies

Company Formation for Founders

Lean Startup Methodology and Design Thinking

Angel Investing, Venture Capital and Private Equity

Fund Raising, Valuation and Deal Structure

Boosting the Investment-Readiness

Early-Stage Investment Landscape, Players and Dynamics

Social Entrepreneurship


Open Innovation, Crowdsourcing and Crowdfunding

Strategic Management, Competitive Advantage

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