Running & Scaling Lean
​with Ash Maurya

Life’s too short to build something nobody wants

Running Lean and Scaling Lean with Ash Maurya – March 21st – 22nd 2018


Ash Maurya

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Life’s too short to build something
nobody wants

​Most products fail. Not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product.

In this 2-day hands-on workshop, led by the renowned international speaker Ash Maurya, you’ll learn a systematic methodology developed through rigorous testing of business modelling, systems thinking, and Lean Startup techniques on hundreds of products that will show you exactly how to focus on the right actions and build what customers want.

  • 3x faster innovation

  • Half the costs

  • Startup Culture

Silicon Valley Expertise

The workshop trainers have world-class experience as entrepreneurs and advisors to large organisations.

Work in Groups

Apply the insights gained during the workshop in smaller groups.


The workshops are interactive and practical. You work on real projects. After the workshop you’ll be able to gain more insights from your trainer.

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Defining, achieving and measuring traction

Whether it’s getting the green light on a new venture, or securing an additional round of funding, entrepreneurs and innovators are constantly faced with the challenge of demonstrating progress (aka TRACTION) to their stakeholders. This workshop will show you how to do just that.

Day 1 – Running Lean

The first day is centred around Business Model Creation using entrepreneur to customer conversations to uncover what customers want. The day starts with a general overview of the methodology and then we get to work on defining your true product – your business model. By the end of the first day, you’ll learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

Day 2 – Scaling Lean

The second day is centred around Business Model Validation using entrepreneur to stakeholder conversations to define, measure, and communicate progress. Business Model Validation is much greater than Business Model Creation and this is where you’ll learn actionable techniques for distilling and stress testing your business model down to testable assumptions or hypotheses.

By the end of the day, you’ll learn how to define your success metrics and craft effective experiments that maximise opportunities for breakthrough learning.

Two day workshop by Ash Maurya

The workshop is a two-day program on Running Lean and Scaling Lean and how to apply it in large organisations. What makes it hard to create a new product? How do you create a Business Model and how do you validate this with your stakeholders? How do you document this using a Lean Canvas?

How do you start a Lean Startup Program or Project? How do you manage such a project? How can you get leverage on the enterprise’s assets like marketing and distribution? These type of questions are central to this workshop.


We have combined all the information on this workshop, as well as the schedule into one handy PDF. Leave your e-mail address in the form below and we’ll send it to you in a second.




    € 2199,-

    Contact us for group, startup or non-profit discount

    Register Now!

    Companies & Organizations we have worked with:


    Ash Maurya

    Entrepreneur & Bestselling author

    Ash Maurya is the author of the bestseller “Running Lean: How to Iterate from Plan A to a plan that works” and "Scaling Lean: Mastering the Key Metrics for Startup Growth". He is the creator of the one-page business modelling tool “Lean Canvas”.

    Ash is well-known among entrepreneurs and intrapreneurs because of the practical and useful pieces of advice he gives about business. With his "Lean Canvas", he has managed to develop a systematic methodology that increases the success rate of the product you're building. As a business blogger, his posts have been featured in Inc. Magazine, Forbes, and Fortune.

    Additionally, he regularly hosts workshops and gives guest lectures at various universities such as MIT, Harvard and UT Austin. He was also a mentor to several accelerators including TechStars, MaRS, Capital Factory and has a spot on the advisory board of a number of startups.

    His motto: Life's too short to build something nobody wants.

    Rob Aalders


    After working in banking and government, Rob launched several innovation ventures. He was involved in the funding and coaching of dozens of startups and companies, before starting his own company. He worked with several Fortune 500 companies on strategic investments. For over three years, Rob has been supporting large enterprises, startup communities and startups to grow faster.

    Any questions? Let us know!

      The Lean Startup Workshop is a co-production of Leanstack and Startup Spirit. Contact us at [email protected] +31-6-19344319

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