with Tristan Kromer


Do you want to jumpstart your corporation’s innovation strategy? Wondering how to implement a lean startup strategy and overcome the challenges of corporate innovation?

Join this webinar to learn how to take your company’s unique talents and develop an innovation program to enhance them.

You’ll hear from lean startup coach, Tristan Kromer, about how to map out your corporate ecosystem and identify obstacles to innovation.

Large companies aren’t like startups and copying their tactics can be frustrating and sometimes foolish. A big corporate is more like an ecosystem that has startups inside it, trying to survive. The CEO can’t simply command innovation to occur and expect greatness. But we can change the ecosystem to support intrapreneurship.

So, should we build a program like GE Fastworks? Or just copy Intuit’s Innovation Catalyst? All ecosystems are different and blindly copying a model from Silicon Valley can lead to disaster. Every company must take its strengths and weaknesses into account and design an innovation program to complement them.

About the Speaker
As a lean startup coach and founder of Kromatic, Tristan and his team works with teams and leaders to build innovation ecosystems. Kromatic worked with companies ranging from early stage startups with zero revenue to established businesses with >$10M USD revenue (Kiva, JustAnswer, StumbleUpon) to enterprise companies with > $1B USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn).