Starts with people

Our programs are designed to master skills and mindset. Our experienced and independent practitioners deliver workshops and coaching that make the impact you want.

Business transformation starts with your people

Companies that can foster a growth mindset and embrace the digital transformation of learning and development, significantly increase their performance are 3 times more profitable.



Most agile transformations fail due to poor people management skills, different management styles and middle management (USC, 2020).

3 key principles for success

To achieve success, you need the ability to think differently, to change perspectives, as well as to adapt to an environment that is constantly changing. (World Economic Forum)

Our workshops

All expert trainings and workshops can be found on our platform 


Innovation Masterclass

Intensive training to equip you with the essential skills, tools, techniques & mindset required to innovate products & organization.

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Lean Startup Fundamentals

Learn to apply this innovation process to gain crucial customer insights and create tangible value.

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Advanced Lean Workshop

Specialise in Lean Startup while developing your analytics, innovation, stakeholder management and business skills

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If training and coaching aren’t offered regularly, skills won’t be learned and attitudes will not change.

Our high-impact training elements

Our in-house innovation business school

Become a certified innovator

In our program with Maastricht University’s triple crown business school you can become a certified innovator, innovation manager, and transformation leader. This program is offered in-house or in a group of organizations.

Our trainings foster:

Entrepreneurial Mindset

We work with experts that not only transfer the knowledge but also the mindset to become successful


Learning by doing is what works best


By putting things to practice and working in small groups, we provide you the best learning experience.

Conventional seminars and workshops are not enough

According to McKinsey, 75% of all employees consider the training offered them as ineffective. Often this is due to the ‘seminar effect’ – employees may leave a seminar feeling well-informed and motivated, but the positive effects decrease as employees find themselves back carrying out their day-to-day routines. Implementing a coaching culture – one that is scalable, measurable, and flexible – helps bring about much-needed cultural and behavioral change.

Studies over the last ten years report the following return on investment (ROI) from coaching:

A Manchester, Inc. study in 2001 demonstrated a 7-fold return on investment from coaching.

Why Startup Spirit?

We work in the scene ourselves, we meet, and know the people who are the experts in their field. These experts train you based on the latest hands-on experiences.
We focus on whole skill design which means building experiences that account for all of the skill performance process rather than selecting discrete parts to serve (ie, just the knowledge or theory element, as is most common) and leaving the rest, like mindset, to chance. You will work with great team players, change agents, innovators, and progressive thinkers that take you to the next level.