Old school no longer works for entrepreneurial education

Innovation and transformation start with your people. Our programs are designed to master future skills and mindset.


supporting them to sustainable innovation and growth

Learn faster to accelerate innovation with the most powerful learning experience

Companies that can foster a growth mindset
and embrace the digital transformation of learning and development, significantly increase their performance and are 3 times more profitable. Lack of the right skills and mindset are a root cause for innovation not flourishing. A lack of learning & development is a key reason for talent to leave. With our non-linear hybrid, we provide a more individualized, and faster, way to create tailored innovation learning experiences. 

3 key principles for succes

To achieve success, you need the ability to think differently, to change perspectives, as well as to adapt to an environment that is constantly changing. (World Economic Forum). To learn faster and make more impact, we must solve the design flaws in today’s learning. The best learning experiences happen when; we people choose to learn (agency and urgency), when it is experiential (you can apply it in practice so it sticks), and is interactive (connect with coaches and peers for feedback).

Our workshops

Practical expert training and workshops to make your innovation better and faster in a sustainable way. And along the way become great in the top 5 in-demand skills.


Innovation Masterclass

Intensive training to equip you with the essential skills, tools, techniques & mindset required to innovate products & organization.

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Lean Startup Fundamentals

Learn to apply this innovation process to gain crucial customer insights and create tangible value.

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Advanced Lean Workshop

Specialise in Lean Startup while developing your analytics, innovation, stakeholder management and business skills

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If training and coaching aren’t offered regularly, skills won’t be learned and attitudes will not change.

Boost your career with critical skills

We help individuals and organisations acquire the most in-demand innovation capabilities and get certified.

Feel safe to succeed and fail

Your mindset is the most powerful, but also vulnerable tool you have. We help you to adopt a growth mindset to turn resistance and failures into mindset shifts.

Make and show Impact

Learn the tools, techniques, and strategies you need to manage a process of rapid experimentation and accelerate growth in any business. You learn how to make and track impact.

Why coaching is key

84% fail

or 88% plus

Conventional seminars and workshops are not enough

According to McKinsey, 75% of all employees consider the training offered them as ineffective. Often this is due to the ‘seminar effect’ – employees may leave a seminar feeling well-informed and motivated, but the positive effects decrease as employees find themselves back carrying out their day-to-day routines. Implementing a coaching culture – one that is scalable, measurable, and flexible – helps bring about much-needed cultural and behavioral change.

Studies over the last ten years report the following return on investment (ROI) from coaching:

A Manchester, Inc. study in 2001 demonstrated a 7-fold return on investment from coaching.

Our high-impact training elements

Our training and workshops are designed for high-impact learning that lasts. A method based on the science of how people learn the best. It is best described as non-linear hybrid learning. Benefits of this disruptive method are dramatic increases in learning efficiency, as measured by the time and amount of content required to achieve a certain level of understanding. In our hands, non-linear learning is also associated with heightened self-awareness, greater confidence, and increased learner independence. 


Why Startup Spirit?

We work in the scene ourselves, we meet, and know the people who are the experts in their field. These experts train you based on the latest hands-on experiences.
We focus on whole skill design which means building experiences that account for all of the skill performance process rather than selecting discrete parts to serve (ie, just the knowledge or theory element, as is most common) and leaving the rest, like mindset, to chance. You will work with great team players, change agents, innovators, and progressive thinkers that take you to the next level.

Our in-house innovation business school

Become a certified innovator

In our program with Maastricht University’s triple crown business school you can become a certified innovator, innovation manager, and transformation leader. This program is offered in-house or in a group of organizations.