About us

Startup Spirit offers innovation services to corporates, incubators and accelerators. We offer training sessions (Innovation Academy), workshops and design intrapreneurship as well as accelerator programs with the support of a wide network of partners. As an agency, we serve our clients with our coaches, trainers and speakers. We combine the fast rhythm of a startup environment with the efficiency of strategic consulting. We believe in experience and excellence, so we only work with the best.

Rob Aalders
Rob Aalders has over 10 years of experience in innovation working in corporations, government and with startups. He has worked with leading Fortune 500 companies on strategic projects. Rob founded a disruptive new businesses that has profoundly impacted markets and market strategies of the market leaders. Rob gained industry expertise within Telecoms, Internet, Smart City and Local Government.  He has created accelerator programs for market leaders, universities and startup ecosystems. Our expert workshops have been attended by world-leading enterprises such ING, Bayer, BASF and Siemens to name a few.

The way I like to work is: Fast Feedback Forward Fun Fierce


Innovation is about humans
At the core of every successful company are people that are enabled to innovate continuously, like a well-oiled machine. Innovation isn’t just an ingrained trait geniuses are born with; it’s an active skill which can be acquired through discipline. In order to continue to grow, survive and thrive as a company, you have to keep building. To do that, you need to create an environment that encourages talent and creativity. Dynamic companies which nurture the development of creative ideas and encourage continual learning are the ones currently dominating the business world. To play in the big leagues, you don’t need to spend big money. To help get your company or startup on track to be competitive, we offer workshops designed to cultivate entrepreneurial skills in corporate leaders and employees.

Real-life experience combined with scientific knowledge
Innovation isn’t something we’ve just read about while sitting comfortably in a university lectures; we live and breathe it as a state of mind. Everything we know, we have learned through first-hand experience of running our own business ventures and mentoring other startups as well as Fortune 500 companies. We’ll show you low-cost experimentation strategies and how to find out what fails, so you can do what works instead by delivering the products and services that your customers really want. Waiting for brilliant ideas to hit you is like waiting to win the lottery and in business, timing can be everything. Stop waiting and let us teach you how to turn ideas into growing business. Seize them before someone else does.


Global network
Innovation is about people. That’s why we have built a networked model of trusted senior thought-leaders and world-leading innovation practitioners.

Together we aim to provide complete solutions to the challenges faced by our clients.

Rob Aalders


Rob has extensive experience working in government as well as in the cutthroat world of banking. He has hands-on experience in funding and mentoring dozens of startups as well as large-scale enterprises. He has also been involved in the development of strategic investments for several Fortune 500 companies. For over three years, Rob has immersed himself in the support of startups and businesses of every scale to help them increase their growth exponentially. In between doing all this, he has also successfully launched several of his own innovation ventures.

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